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The I AM campaign looked to reconnect labor, civil rights, and economic equity. I AM challenged young men and women of color to be the change they wish to see in their communities, homes and lives while encouraging them to become engaged in the democratic process and vote.
As the creative director of I AM, StithWorks was responsible for creating, maintaining and advancing I AM's brand in order to ensure a fresh and engaging experience for our target demographics. Over the course of the campaign, I AM garnered more than 4 million impressions and sparked more than 150,000 individual actions.
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