I AM Campaign
The I AM campaign was an initiative established with the soul purpose to reconnect AFSCME with it's roots in civic action, progressive engagement, and equity while re-establishing AFSCME's connection to the legacy of MLK.
The campaign began with a series national events with civic leaders culminating in a three day "Mountain Top Conference and Concert" to celebrate the legacy of MLK, and the 1968 sanitation strikers while honoring their sacrifice.
As creative director of the I AM campaign Kris was responsible for all creative, marketing, art direction and I AM's brand.
I AM Story Podcast - Promo Video
I was asked to create a series of promo videos for the award winning I AM Story Podcast . The goal of the video was to raise awareness of then forthcoming series across social media and OTT. The videos were delivered to Netflix, Amazon Video, YouTube, Hulu, and Peacock.
The promo video was created with After Effects, Photoshop, stock and archival images.
Team:
Kris Stith - Creative Director, Art Director, Video Editor, and Copy Writer
Tiffany Ricci - Producer
Copy Editor - Raju Chebium
Lorenzo Soto - Associate Editor
I AM 2018 - Mountain Top Conference
The I AM campaign culminated in a 3 day conference in Memphis, Tennessee honoring the legacy of Dr. Martin Luther King Jr and the original Memphis Sanitation Strikers of 1968. The event featured rallies, marches, workshops, speeches from senator Bernie Sanders, Van Jones, former labor secretary Tom Perez, MLK III, Bishop Blake of COGIC, AFSCME Pres. Lee Saunders, NAACP Pres. Johnson, and performances from Common, Goapele, Sheila E. and more. The Mountain Top Conference was a collaborative effort between the NAACP, AFL-CIO, AFSCME, COGIC and other private donors.
Team:
Kris Stith - Creative Director, Art Director, and Copy Writer
BridgeStreet - Event Production
Kenny Diggs - Producer
Copy Editor - Raju Chebium
Amy Hendrick - Video Coordinator
Lorenzo Soto - Video Editor
Javier Pierrend - Videographer
Hey Suk Chong - Videographer
Natilia Perez - Media Relations
Omar Tewfik - Media Relations
Sunshine Sachs - Talent Acquisition
I was asked to create a series of promo videos for the award winning I AM Story Podcast . The goal of the video was to raise awareness of then forthcoming series across social media and OTT. The videos were delivered to Netflix, Amazon Video, YouTube, Hulu, and Peacock.
All graphics were created with Photoshop and a blend of archival and original photos.
Team:
Kris Stith - Creative Director, Art Director, Graphic Designer, and Copy Writer
Marta Driscoll - Advertising, Copy Writer
Karime Barry - Advertising
Copy Editor - Raju Chebium
I AM Story Podcast - Banner Ads
I AM - Affinity Group Videos
I was asked to create a series of videos that highlighted different affinity groups within the Black and Brown community. I utilized stock images, audio and kinetic type to push the visual narratives of change, difference and action.
The videos were created with After Effects, and utilized stock and archival photos.
Team:
Kris Stith - Creative Director, Art Director, Video Editor, and Copy Writer
Kenny Diggs - Producer
Hey Suk Chong - Producer
Copy Editor - Raju Chebium
Javier Pierrend - Associate Editor
