The NAACP has worked for more than 100 years to build equity, instill pride and act as an advocate for people of color. Since 1909, NAACP has been directly involved in the advancement of people of color.

Asa Lead Creative Consultant for NAACP's office of Civic Engagement, StithWorks was the architect behind branding NAACP's Vote, Our Lives Depend on It campaign, as well as the Homecoming initiative and other projects. The work has been multi-tiered, functioning both digitally and IRL garnering 100 million+ impressions online and in more than 20 million physical households in 2020 alone.