Founded in 2016, mimconnect's genesis was rooted in the need for professionals of colors in media to connect. Today, mimconnect is an international platform for thousands of professionals looking to navigate their careers and promote new opportunities for other professionals of color. mimconnect also serves as a consultancy for companies looking to hire, retain, and develop diverse talent.

mimconnect tapped StithWorks for a brand refresh and a new feel. The goal of the refresh was to update social collateral as well generate leads that had sharp content and bold design for users new to the mimconnect platform.