AFSCME for Biden
"AFSCME for Biden" was AFSCME's "Get Out the Vote" (GOTV) program for 2020. In the past, AFSCME would use face-to-face interactions via door knocking as their main tool to activate their membership base of 1.4 million working people and their families but due to the events of 2020 and global shutdown AFSCME had to explore and incorporate new methods of membership activation for the 2020 election cycle.
As AFSCME's senior designer and trusted digital marketing strategist, Kris was given the lead creative role for the "AFSCME for Biden" campaign. Kris was responsible for all print, digital, social, and SWAG for the campaign. He also assisted with a majority of the copy writing and share text for social and print materials.
AFSCME for Biden- Printed Promo Materials
I was tasked with crafting clean, traditional graphics for the Biden campaign. All graphics had to be inline with the Biden campaign's style guide while using elements of the AFSCME aesthetic.
All printed materials were created using Photoshop, and Indesign.
Team:
Kris Stith - Creative Director, Art Director, Graphic Designer, and Copy Writer
John Noonan - Project Manager
Raju Chebium - Copy Editor
AFSCME for Biden - Billboard
I created a prospective billboard for the campaign but it never went into production.
The mock up and graphic were created using Photoshop.
Team:
Kris Stith - Creative Director, Art Director, Graphic Designer, and Copy Writer
AFSCME for Biden - Postcards
I was tasked with crafting clean, traditional graphics for the Biden campaign. All graphics had to be inline with the Biden campaign's style guide while using elements of the AFSCME aesthetic.
All materials were created using Photoshop, and Indesign.
Team:
Kris Stith - Creative Director, Art Director, Graphic Designer, and Copy Writer
John Noonan - Project Manager
Raju Chebium - Copy Editor
I was tasked with crafting clean, traditional graphics for the Biden campaign. All graphics had to be inline with the Biden campaign's style guide while using elements of the AFSCME aesthetic.
All materials were created using Photoshop, and Indesign.
Team:
Kris Stith - Creative Director, Art Director, Graphic Designer, and Copy Writer
John Noonan - Project Manager
Raju Chebium - Copy Editor
AFSCME for Biden - Social Media Ads & Posts
Public Service Forum - Photo Management
The Public Service Forum was an event that gave all democratic candidates a platform to speak to labor-friendly households. I charged with handling photography for the event. Duties included photo logging, shot list creation, select management, and photo assignments.
Team:
Kris Stith - Art Director, Director of Photography
Freeman - Event Production
David Siccardi - Photographer
Amy Hendrick - Video Coordinator
Lorenzo Soto - Video Editor
Javier Pierrend - Videographer
Hey Suk Chong - Videographer
Natilia Perez - Media Relations
Omar Tewfik - Media Relations