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AFSCME for Biden
"AFSCME for Biden" was AFSCME's "Get Out the Vote" (GOTV) program for 2020. In the past, AFSCME would use face-to-face interactions via door knocking as their main tool to activate their membership base of 1.4 million working people and their families but due to the events of 2020 and global shutdown AFSCME had to explore and incorporate new methods of membership activation for the 2020 election cycle.
As AFSCME's senior designer and trusted digital marketing strategist, Kris was given the lead creative role for the "AFSCME for Biden" campaign. Kris was responsible for all print, digital, social, and SWAG for the campaign. He also assisted with a majority of the copy writing and share text for social and print materials.
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