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Mussar Institute - Seeking Shalom
"Seeking Shalom" was the Mussar Institute's first real attempt to reintroduce itself to those returning to their faith who had become estranged from being practicing jews. The focus was to leverage digital content across the web and social media to activate their targeted audience.
Kris was tapped to help brand "Seeking Shalom" campaign because of his work on I AM 2018 and the NAACP - Vote! Our Lives Depend On It campaigns. He provided creative direction, key art, and content for social media. Kris provided the Mussar Institute with a full suite of digital assets including logos, fonts, keywords, merchandise, and art direction to ensure the success of "Seeking Shalom".
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