I AM 2018

I AM 2018 was an initiative established with the soul purpose to reconnect AFSCME with it's roots in civic action, progressive engagement, and equity while re-establishing AFSCME's connection to the legacy of MLK. 

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The campaign began with a series national events with civic leaders culminating in a three day "Mountain Top Conference and Concert" to celebrate the legacy of MLK, and the 1968 sanitation strikers while honoring their sacrifice.

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As creative director of the I AM 2018 initiative, Kris was responsible for all creative, marketing, art direction and I AM's brand.