ONE / OFF

ONE / OFF's mission was to develop a Black Artists & Culture Ecosystem on the blockchain by providing resources and digital exhibition space for artists through the Black Art District initiative (BAD). BAD was a virtual cityscape built on the meta verse to act as a hub for the then burgeoning digital art and NFT craze of 2020. 

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Kris' responsibility as the Chief of Creative was to build the ONE / OFF brand voice, aesthetic, and membership and external audience communications. He oversaw, curated, and created content to support ONE / OFF events, Artists' promo and partnerships. While COC, ONE / OFF secured $100K in seed funding, partnerships with Fisk and other universities, became an industry leader in the Black sector of digital art / NFTs, and successfully transitioned several artist from the meta-verse into Super Rare backed exhibitions and showings.